He puts out what he wants when he wants, effectively thinking out loud to millions of people. His followers are given one of the least PR-advised feeds out there. T yler, The Creator treats music like his Twitter account. Stream: ‘CALL ME IF YOU GET LOST’ – Tyler, The Creator
Dugg sounds right at home, a testament to Tyler’s increasing ability to not only bring other artists into his world, but build worlds around basically anyone.Tyler, The Creator tackles lost love and inner turmoil on his best offering yet, ‘CALL ME IF YOU GET LOST’. The beat sounds like a B-side from Outkast’s Aquemini filtered through Tyler’s Golf Wang lens. Just listen to 42 Dugg’s appearance on “Lemonhead.” The hard-nosed MC floats over Tyler’s boisterous production. On Call Me If You Get Lost, you get the sense that it’s coalescing. Similarly, his production remains as lush and dynamic as greats like the Neptunes or Swizz Beats. He’s always been a legitimately skilled MC, nevermind how unserious he appears to have taken the craft in his early years. More than anything, Tyler appears to have found a certain equanimity. On “Massa,” Tyler complains about his taxes (“Eight figures in taxes, takin’ that shit is stupid / A flower gets its petal, they pluck it but never use it”), and pairs it with a reasonable critique of the government wrapped in a sly boast about being rich enough to utilize tax havens (“It’s still potholes in the schools, where does it go? / It’s still loopholes that I use, nobody knows”). It’s not an unfamiliar story: an indie darling making it big and their content suddenly shifting from the relatable to the aspirational. Tyler remains the lonely misanthrope that arguably changed the face of rap - just a lot wealthier and wiser. “One minute, it’s a beautiful scene / Then it probably end with me bein’ took off, woah-oh,” he croons. It’s still unrequited love that haunts him, but he’s no longer in a rage. YoungBoy sounds as pleasant as ever while Tyler’s brooding romanticism finds itself confronting his own success. The production is signature Tyler, bright and ebullient, reminiscent of golden-era R&B. On “Wusyaname” YoungBoy Never Broke Again and Ty Dolla $ign show up like the real life NBA stars in Space Jam, cavorting with colorful creatures that defy physics. The album is “hosted” by DJ Drama, a reference to the types of Datpiff tapes that defined an entire generation of hip-hop fans, Tyler included. Similarly, Call Me includes a number of appearances that ultimately serve to bolster the universe Tyler’s created. “Earfquake,” from his 2019 album Igor, finds Playboi Carti chirp-rapping over elegant piano chords to glorious effect.
Where some artists make a concerted effort to surprise their fans with off-beat collaborations, Tyler’s entire ethos is built around bringing outsiders into his world, forcing them to shed the artifice of personal branding for the length of a verse. Tyler’s greatest gift continues to be his inability to do anything predictable. 'Silence of the Lambs': The Complete Buffalo Bill Story The rapper’s signature self-awareness has matured into some of the more compelling rap music being made today, and as such Call Me If You Get Lost proves to be Tyler’s best effort to date. But it’s hard to stay mad when, as Tyler reminds us on “Corso,” you have “other-other-other-other” homes (“That’s my AKA / Hurricane-proof all the views, shit like ‘A Bay Bay,’ ” he continues). On “Manifesto” he raps, “I was canceled before canceled was with Twitter fingers,” possibly referencing the protests outside of early Odd Future performances, the open letter penned by Sara Quinn of Tegan and Sara, or his banishment from the United Kingdom.
Tyler’s latest, Call Me If You Get Lost, contends with the dual-edged sword of growing up in the public eye. His career is a blueprint for internet-bred fame, making the now 30-year-old musician something of an elder statesman in the game.Īll of which isn’t to say there weren’t growing pains. But, as the story goes, Tyler has achieved those peaks and more.
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They seemed outlandish for the ascendant star, fresh from jumping on an unsuspecting Jimmy Fallon’s back during Odd Future’s live TV debut. It certainly must feel good to say “I told you so.” Back in 2011, a then 20-year-old Tyler, the Creator routinely took to social media to profess a slate of ambitious goals.
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